Rankpic Info

Project Overview

RankPic is a crowdsourcing photo ranking mobile app (iOS/Android) that helps users get objective feedback on their photographs. The creator has grown the platform to $500/month in recurring revenue through a Pro subscription model, with users leveraging the app for various purposes like selecting dating profile pictures, professional headshots, and even choosing wedding invitations.

Community and Validation Strategy

The app’s initial growth was carefully managed through personal network engagement. The creator manually seeded the platform by:

• Recruiting friends to participate
• Creating “fake” test scenarios to simulate activity
• Personally ranking images to kickstart user interaction

A breakthrough moment came 9 months after launch when the first user-generated test completed without the creator’s manual intervention.

Unique Value Proposition

Unlike similar services like Photofeeler, RankPic differentiates itself by:

• Allowing users to rank photos from best to worst
• Enabling multiple photo testing in a single session
• Reducing potentially harmful numerical rating systems

Technical and Design Approach

The creator utilized cost-effective design strategies, including:

• Using Fiverr for design assets
• Leveraging website builders like Wix
• Adopting inspiration from existing landing page designs

User Experience Considerations

While recognizing potential societal concerns about photo-ranking platforms, the creator acknowledges the current reality of visual-based social interactions. The app aims to provide a more constructive, independent feedback mechanism compared to biased personal networks.