Vlad Studio

Project Overview

Vlad.studio is a long-running digital art project focused on creating and selling desktop wallpapers. The creator has been generating and publishing artwork for approximately 20 years, with an established online platform for downloading high-quality wallpapers. In 2021, the project generated $4,761 in annual revenue, averaging around $400 per month, which is considered a meaningful side income in Russia.

Community Engagement and Reception

The project has a dedicated, long-term user base, with several commenters reporting using wallpapers for over a decade. Users appreciate the consistent artistic style and have collected hundreds of images across multiple devices. The creator maintains an active presence on social media platforms like Facebook and Instagram, which serve as primary traffic sources.

Business and Marketing Insights

The creator is contemplating more active marketing and promotion strategies for 2022, acknowledging that self-promotion is challenging for designers. Community suggestions include expanding to print sales, increasing social media posting frequency, and potentially exploring emerging platforms like NFTs. The project has historically been the creator’s primary income source, with periods of reduced activity due to life events.

Creative Process

Interestingly, the creator does not consider themselves formally trained in drawing, instead emphasizing design skills and the ability to transform pencil sketches into polished digital artwork. The artistic style has developed organically over time, with a focus on continuously creating and refining new wallpapers.