Weeklyrobotics
Project Overview
The project is a newsletter focused on robotics, called Weekly Robotics, launched in 2021. After three years of consistent publishing, the creator successfully monetized the newsletter, generating $600 monthly through advertising.
Growth and Marketing Strategy
The author grew the newsletter’s audience through strategic cross-platform promotion:
- Regular posts on Hacker News and r/robotics
- Weekly content sharing on Twitter, Facebook, and LinkedIn
- Notably, LinkedIn provided the most meaningful audience interactions
- Newsletter cross-promotions with similar publications proved most effective for subscriber acquisition
Key Takeaways
The project demonstrates a successful niche content strategy, leveraging consistent publishing and targeted community engagement to build a sustainable digital publication in the specialized field of robotics.