Usebx Com App

Project Overview

Bx is an accounting and project management web application targeting corporate and small business clients. Launched in 2018 by an ex-investment banker, the project transitioned from a side project to a monthly revenue of a few hundred thousand GBP. The application offers unique features like in-house deployments, a free forever tier, and direct integration with UK tax authorities.

Technical Implementation

The platform was developed using a custom JavaScript framework called “alive.js” (similar to Vue but without a virtual DOM), created by two developers over approximately 4 months. Key technical highlights include a progressive web app (PWA) design that feels native, custom analytics framework, and optimized database queries. The creator plans to open-source the framework after proper documentation.

Business Strategy and Differentiation

Bx distinguishes itself through exceptional customer support, rapid feature implementation based on client feedback, and a user-friendly interface that avoids complex accounting terminology. The application specifically targets corporate clients while maintaining accessibility for smaller businesses, with integrated project management and time tracking capabilities.

Notable Insights

The project underscored the complexity of developing seemingly straightforward accounting software, particularly around scalable analytics, query optimization, and creating a responsive user experience. The creator’s background in family business finances and investment banking provided foundational domain knowledge, enabling a unique approach to financial management software.