Customfields Bonify

Project Overview

The Custom Fields app is a Shopify integration developed by a web development agency, providing custom field functionality for online stores. Launched in 2017, the app currently generates $5,000 monthly revenue with over 700 total customers, primarily discovered organically through the Shopify app store.

Technical Implementation

Built using Drupal 8 and PHP 7, the application leverages Shopify’s API and Embedded App SDK. The creator chose their existing tech stack to minimize learning curve. Key features include file uploads for stores, though file hosting costs can become significant, with some stores incurring $70/month in storage fees.

Business Insights

The project exemplifies the potential of third-party platform integrations, offering a relatively low-maintenance revenue stream. Support demands have decreased over time, currently averaging 20-30 monthly tickets. Priced at $19/month, the app represents a strategic approach to building side income by solving specific platform ecosystem needs.

Market Observations

The creator views Shopify’s app marketplace as an opportune space, noting that early entry provides competitive advantages before market saturation. The project highlights the benefits of building within established platforms: reduced marketing overhead, built-in user base, and lower customer acquisition challenges compared to standalone product development.