Magiclasso Co
Project Overview
Magic Lasso is a Safari ad blocker application for iOS and macOS, offering free and pro versions with over $500/month in revenue. Key development milestones in 2021 included version 3.0, which introduced comprehensive YouTube ad blocking, and benefited from Apple’s small business program reducing commission to 15%.
Technical Implementation
The app leverages Apple’s content blocker API and web extension support introduced in iOS 15 and macOS Monterey. This technical foundation enables ad blocking across Safari on both mobile and desktop platforms, with particular strength in blocking YouTube advertisements. The application has achieved a 4+ star rating across app stores.
Community Response and Use Cases
Users appreciate the app for enabling a Chrome-free browsing experience on Apple devices. Multiple comments highlighted the app’s utility, with specific praise for its iOS and macOS compatibility. Alternative ad-blocking options like Firefox Focus and Hush were also mentioned, but Magic Lasso received positive technical and user experience feedback.
Business and Market Insights
The project demonstrates a successful niche software strategy, with growth driven by:
- Continuous feature development
- Responsive user feedback implementation
- Leveraging platform-specific technical capabilities
- Competitive pricing (annual pro subscription at $30)
The application’s growth trajectory shows increasing iOS user adoption, suggesting expanding market potential for privacy-focused browser tools.